|
Competitive
Analysis:
Determining what sets you apart from your competitors
Customer Purchase
Cycle:
Moving your customers to purchase and back again
Abundant
Funding:
Building lifetime donor relationships
The
key is building and maintaining positive customer relationships with
a consistent
strategy that moves your customer through the purchase cycle, and
back again. All marketing reinforces your core values and brand
promise.
Establish
Brand and Positioning Aligned to Values
What is the essence of your offering in the marketplace? How does
your customer
experience your brand? I use a creative approach to define
your brand personality and promise and then develop a clear, concise
positioning framework that communicates the essence of your
offering. Consistent brand and messaging lead to
consistent customer experience, generating consistent business.
Assess
the Competition
I'll help you identify and evaluate companies with similar
offerings and then
look at where else customers are spending their money to meet
similar needs. Then we clarify what sets your offering apart; what
differentiates you from everyone else doing almost the same thing.
From there we can clearly identify the big opportunities in the
market.
"I'm
now extremely confident when I talk to customers. I was always wondering
what the other guy is doing and how I stack up against the
competition. Now I know that I'm one of the best, that I really am
a kind of special contractor.
That confidence is really important when a big part of your
business is sales."
- Ed
Tronca, NW Wood Design, General Contractor
Move
Customers to Purchase and Beyond
We start by prioritizing your targets and identifying demographics
and purchase
motivators. I help you evaluate the purchase process from awareness
to purchase through commitment and referral. Then we'll fine-tune
your sales process and identify the optimal sales tools to move
customers through each stage, building relationships and providing
deeply satisfying value.
Create
Fundraising Strategies that Build Value
Successful fundraising is based both on marketing principals and the
concept of joyful
giving. You can build a network of lifetime donor relationships by
using marketing as a service that meets the needs of your donor
community. We build plans that increase the flow of money and
resources through your organization and expand the capacity to
realize your mission.
"I
have come away from the fundraising part of Flo Ware Park's
restoration with great
admiration for Kimberly Bowen's coaching skills. Her diplomatic
skill and reasonable manner were invaluable as we moved forward
through each stage of fundraising. She encouraged us to explore
all aspects of our connections with possible fundraising sources.
And I was able to bring $30,000 to the table via a connection I
had not first considered!"
-
Diane Solvang-Angell, Friends of Flo Ware Park
|
